SWAY

Mohegan Lake Motors, Inc. an Audi, Volkswagen and Suzuki dealership located in Westchester County, NY, presented SWAY with a challenge that is facing most dealers in the U.S.  Declining sales...

 

The need to expand outside of their surrounding geography and open themselves up to the world has become very critical to their success.

 

The dealership already had spent several thousands of dollars in redesigning their web site and was committed to becoming the number one Audi, Volkswagen and Suzuki dealer in the Hudson Valley region.

 

SWAY's priority was to complete a deep dive business analysis in their industry to understand their business like they understood it. 

 

Mohegan Lake Motors' misconception about potential customers searching for their business name is a common mistake that most businesses make.  SWAY's methodology from a tactical level also entails education.  We believe that the best client is the educated client that not only learns from us, but challenges us with their own research and findings.

 

Over the course of a few months SWAY applied industry best practice optimization across the entire web site, essentially turning each page into a landing page.

 

Internet traffic was on a steady rise and in turn inquiries and leads turned into sales. They started with only a handful of keywords and now have over 450 first page keywords that are found on Google’s top 10 results. During a 12 month period qualified internet traffic increased by approximately 390%.

 

Barry Rost, dealer principal: “We see a significant increase in inquires and sales”.

 

SWAY has also developed an online store and blog for new and potential customers to interact with the members of the franchise.

 

As part of our service, we provide a monthly ranking report utilzing analytics we gather using our proprietary application to strategize next steps and ensure success.

 

As a result from the online marketing, they are now selling and shipping to customers domestically and internationally.

 

SWAY